CLIA vs. IATA vs. TRUE: Which Travel Agent Accreditation is Right for You?

To book directly with cruise lines, hotel chains, and tour operators, your agency needs an official industry accreditation identifier. Here is a breakdown of CLIA, IATA, and TRUE.

1. CLIA (Cruise Lines International Association)

CLIA is the most popular and affordable accreditation for home-based and cruise-focused travel agencies. It is universally accepted by cruise lines, major resort chains, and tour operators across North America.

2. IATA / IATAN (International Air Transport Association)

The gold standard for full-service corporate and leisure agencies booking international airfare and complex global itineraries. Requires proof of sales volume and errors & omissions insurance.

3. TRUE Code (CCRA)

Established specifically for independent travel agencies seeking 100% commission retention without sharing revenue with a host network.