Most independent travel advisors treat their business as a lifestyle job that ends when they retire. However, with the right systems and clean CRM data, your book of business is a valuable, sellable asset.
1. How Travel Agencies Are Valued
Leisure travel agencies are typically valued at 1.5x to 3x trailing twelve-month Seller's Discretionary Earnings (SDE), depending on client retention rates, repeat booking percentages, and staff/IC independence.
2. Clean Data: The Key to Higher Multipliers
Agencies with structured CRM data, documented standard operating procedures, and automated retainer agreements command the highest purchase prices from acquiring agencies.